7 Critical Questions to Ask a Telemarketing
Services Company Before You Hire Them
1. WHAT KIND OF CONTRACT DO YOU HAVE TO SIGN?
We know that you will be nervous about entering into a relationship with a telemarketing services company because we have heard all the horror stories from our clients about their previous experiences with telemarketing services vendors. If a telemarketing vendor knows they can deliver quality telemarketing services then they should not ask you to sign a contract.
PPS No Questions Asked Opt Out: If you are unhappy with the results of the telemarketing services we have delivered at any point during the process, you can simply stop your project. There is no contract to sign. We expect our service to stand on its own merits.
2. HOW EXPERIENCED ARE YOUR CALLERS?
Most companies who deliver telemarketing services must rely on training entry level telemarketers to fill all the seats in their call center because there simply are not enough experienced callers within close proximity to their call center. This means that some of the callers on your project will typically not be highly experienced delivering telemarketing services.
Because of our virtual model, PPS is able to recruit from hundreds of cities and communities and we cherry pick only the most experienced business to business callers with excellent phone presence. We do not have to teach our callers how to conduct themselves professionally on the phone. They are already expert at delivering a complete range of telemarketing services when we recruit them.
3. WHAT IS YOUR CALLER TURNOVER RATE?
Frequent turnover is the bane of the telemarketing services industry. Unless your project is very short-term and will be completed within a couple of weeks, you may experience a drop off in performance every time one of the callers on your project is replaced by a new person. Also, with turnover, you lose the benefit of the learning curve where your callers become more and more proficient the longer they work on your project.
Because of our virtual model, PPS has extremely low turnover and this means you will be able to continue working with the same project supervisor and callers throughout the duration of your project. We have some projects that have been running as long as 4 years with the same supervisor and calling team.
4. HOW THOROUGH IS YOUR PLANNING AND SET UP PROCESS?
Most telemarketing services companies write a script and plug your project into their system. Out of necessity, a telemarketing services company has to standardize their procedures to the point where not a great deal of customization is possible. Every client seeking telemarketing services is unique in that they have different internal procedures and different strengths and weaknesses when it comes to marketing. It is not always possible to meld your unique needs into a standardized telemarketing services delivery system.
PPS is built to deliver custom telemarketing services. We spend a total of 12-15 hours to develop a project plan and set up your campaign. A team of specialists is assigned to every area of your project to make sure it is planned and implemented properly according to your needs. You first meet in a teleconference with one of our set up specialists where they get your input to draft a script and email templates for your project. They will also work with you to drill down to select the best list for your telemarketing services project if you are not supplying a list. Then your project moves to our systems department where your list is loaded, HTML emails are created and customized fields and reports are set up in the online system which will house your project. You will then have a conference call with your project supervisor to make sure that everyone is clear on the details of exactly how you want your telemarketing services delivered. You can also meet with your calling team via teleconference prior to starting the project if you wish. Every detail is carefully considered to ensure your project runs smoothly from the beginning
5. HOW WILL YOU DIFFERENTIATE US FROM OUR COMPETITION?
Our brains are wired to automatically ignore information that is the same or similar to what we already know and only pay attention to new information. Psychologists call this the orienting response. The core message in your telemarketing script has to differentiate your company from your competitors and it must do that in the first 10 seconds or the prospect will have already tuned out.
PPS has the top script writing specialists in the telemarketing services industry. They are highly skilled at crafting a short, hard hitting message that sets your company apart. The key to the script is that first 10 seconds.
6. HOW GOOD IS YOUR CLIENT INTERACTION AND FEEDBACK?
A successful telemarketing campaign is a collaborative effort between your telemarketing services partner and your sales/marketing team. The vendor supplies the know how to set up an efficient telemarketing campaign and you supply the intimate knowledge of your product or service and your market. To make a campaign successful, the collaboration must continue seamlessly throughout the project. Virtually every telemarketing services project will require some fine tuning and you, the client, must have continuous access to all the information from the most granular call detail to clear easy to understand reports on all aspects of your project so that you can work closely with your project supervisor to make adjustments and give feedback to your calling team.
PPS gives you 24/7 access to your project through your individual password protected online system (salesforce.com) From the moment the project starts you can log on anytime day or night and see real time reports as well as being able to drill down to the notes from individual calls. You have anytime access to your project supervisor via toll free # or email and you can arrange a conference call with your calling team at any time.
7. DO YOU INCLUDE A FOLLOW UP SYSTEM WITH YOUR TELEMARKETING SERVICES?
It is a widely acknowledged mantra of the marketing world that it generally takes multiple contacts or “touches” to crack through to your prospects in a world where people are bombarded with over 30,000 commercial messages per day. Even though a telemarketing call is the most direct way to break through with your message, it is not possible in every instance to achieve the desired result of an appointment or lead on the 1st call. Most telemarketing services companies are unsuccessful and do not provide a good return on investment because of the failure to build a consistent follow up plan into their projects. One-shot calling simply doesn’t get the job done anymore than one-shot mailing or emailing or any form of one-shot marketing. If your telemarketing services vendor does not have follow up built into their system---you might as well throw your telemarketing dollars down the drain.
E-Telemarketing is a dramatically different approach to delivering telemarketing services because it combines email with telemarketing to build on successive contacts with your prospects. You go in with a plan to communicate on a long-term basis with your prospects. It is not a one call and out strategy which just does not work anymore. You first communicate your message to your prospects by email and then when you have identified which prospects have warmed up to you based on the number of times they have opened your emails, you call them. It stands to reason that you will have a lot more success calling prospects who have put up their hand and indicated their interest.
If our intelligent approach to delivering telemarketing services makes sense to you, we encourage you to register for one of our Question & Answer sessions which are held twice a day every Monday, Tuesday, Wednesday and Thursday. We will take you right inside an E-Telemarketing campaign and show you exactly how your project will be run at every stage. Find out what it is like to work with a Telemarketing Services Partner You Can Trust With a No Questions Asked Guarantee.
Register for E-Telemarketing Demo and Q&A session
www.professionalprospecting.com
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